Friday, 3 December 2010

Audience Research

We produced a series of questions for the interviews and feedback for the documentary. When we can go to the primary schools to film, we hope to get some useful information to use in the documentary. If we cannot get footage of the feedback, then a questionnaire will give us the information we need.


Questions for teachers:

  • How do you introduce new media to the younger children?
  • What media do you use?
  • What works better / has had problems?
  • Which is your favorite to use & why?
  • How do you use media to encourage good behaviour  / deal with other kinds of behaviour?
  • How do you use new media with children who have learning difficulties   
    (eg, dyslexia)  or special needs?



Questions for children:

  • Do you use new media every day?
         - if so, what/ which/ why?
  • Do you use new media at home / at school?
        - how often?
  • What do you like about new media & how does it help you?
        - what don't you like about it?
  • When did you first start using / first introduced to new media?
         - where?


Questions for audience:


  • Do you think a documentary about new media in general education is a good idea?
  • Do you think 5pm / 5.30pm is a good time slot for the documentary?
  • Do you think the documentary would be interesting to children and teachers?

    [Alternative question for children]
    Do you think your parents would be interested in watching the documentary?
  • Do you think it will be educational enough?
  • What would you like to see in the documentary?

Thursday, 2 December 2010

Ideas For Advertising Poster

Colours:  blue & white
Pictures: child using new media - laptop / phone / playing a game / reading a book
                to promote the documentary
Font: big, bold, colourful, interesting to children

Slogan: something eye catching

Wednesday, 1 December 2010

Word Thought Storm

As an idea for some words for a wordle, i did a thought storm of words that are associated with the documentary:


media - new media
virtual
web
learners
i's and e's   (Interactive & Electronic  - eg, iPod - Email)
online
digital - digitise
network
social networking
space
blog




The wordle might be used as an ancillary product for the advertising of the documentary.