Evaluation Question: Challenging Real Media Products

Evaluation Question: Ancillary Texts

Evaluation Question: Audience Research

What have you learned from your audience feedback?

[Before creating the documentary]

The feedback and responses I received from the audience influenced not only what the content would be, but also the crucial decisions for the broadcasting and viewing of the documentary.

I started my research by creating a survey of questions which would be able to provide me with the information needed from the target audience to improve the documentary and the smaller details about it  (such as time viewing and TV channel).

Alot of thinking went into the questions I was asking and made sure that I included the option for a more expressive answer from the audience. The survey was sent to many people that would be the target audience and also to my friends. The blog post I included the survey in - can be found here.

I was pleased with the responses I received because the majority of them were positive and inspiring, the chosen TV channel and time slot for the documentary was influenced by the responses given.
The full audience responses can be found here.

"I personally believe it would be a good idea due to the fact that the technological age is advancing day by day, and it's inevitable that technological and media devices are going to be incorporated to our national curriculum, as they already are so it would be a good idea to see where and how these devices are getting used and allow those members of society who are not involved within the educational environment anymore to gain an insight on the inner-workings of the curriculum."

This response to question three showed the positive interest in the documentary and also that they are aware of the changes to education by the increased new media usage and would be interested in finding out more.

"We are all still learning, so it would be informative and interesting to see how students are taught now using all the new technology and information that is now so widely available."

From the answers given by parents, who were educated in a generation without the access of new media that we have today, I learned that they are interested in extending their knowledge of the new media use in their own children's education. The quote below is from a parent:

"I'm interested particularly in social media, so i would watch it, also to see where my daughter's secondary school curriculum may involve new media."

I also learned that the documentary would appeal more to parents rather than teachers because teachers in this generation already have an understanding of the new media used. But it would still attract those who do not have the oppotunity to have a wider variety of technology available to them.

"Teaching was different when we were at school and it would be interesting to see what new equipment is used in schools these days."

When deciding on the chosen time slot for the documentary, my initial thought was around 5pm, but after recieving the responses from the audience; that time slot wouldn't be a good time to gain viewers in the target audience. A better time slot would be between 7pm and 9pm because the majority of the audience may be quite busy before or after those times.

"To be perfectly honest, it doesn't really matter what time the documentary is aired at due to the technological advance in satellite television with the option to record specific programmes at any given time."

Even though that the time slot does matter, this response is quite right in the fact that satellite TV provides the oppotunity to access a programme at any time after it has been broadcasted. It can also be viewed on the internet or any media device (such as mobile phone or games console) that provides internet access.

As for the TV channel the documentary would be shown on, the majority of responses said that Channel 4 or BBC would be channel they would excpect to see it shown on.
It took a while to decide between the two because they would both be ideal to broadcast the documentary.
It was obvious that it would need to be shown on a terrestrial channel  (between channels 1 and 4) because of the wider audience and greater access.

Video Responses after watching the Documentary

Once the documentary had been completed, i showed it to a few people and asked them to make a video response with their feedback and opinions:

Audience Feedback Survey after producing the Documentary

This is the responses I collected from the survey below, and made them into a slideshow:

When I completed the documentary, I created this survey for my audience to fill out after they had viewed it:

Evaluation Question: Media Technologies

iLearn Documentary

This is the almost completed version of the documentary.
A few glitches were fixed after uploading this version to Youtube: the beginning titles that didn't show up properly and some shakey camera issues during interviews.

Newspaper Advertising Poster

Using both of these images, i created an animated version which could be a possible animated banner for website use:

This is the advertising poster used as one of the ancillary

 texts for the media product:

I also made another version:

Listings Feature