Seven Days conclusion

The docu-soap Seven Days finished on it's 8th episode on Tuesday 16th November and will not return for another series due to poor audience figures.
Producer, Stephen Lambert, was asked at the Sheffield documentary festival why the show had been a 'flop'.
There were many things that sunk the show, the audience was not interested in the characters living in Notting Hill and thought it was a bad choice of location to ‘reflect the whole of Britain’.
Lambert said that the viewers thought it would be another Big Brother but he admitted "we clearly didn't get off to the right start".

From the beginning, Seven Days was watched by 1.115 million – almost 50% down on Channel 4's average share in same slot over past three months.

The pre-launch buzz was that the show could provide Channel 4 with a long-running replacement for Big Brother, the promotion and marketing didn't sell the show to the viewers and should have been promoted better.

Although the docu-soap had been a 'disaster', it had introduced a new feature of interaction with the viewers, getting them directly involved with the on-screen characters through social media. The 'chatnav' on the shows website, enabled viewers to comment on the characters life choices - giving their opinions and advice.

Comments on Seven Days:

"So farewell Seven Days, Channel 4's reality TV show which has beamed the lives of a bunch of Notting Hillbillies into front rooms for the past eight weeks. "  - The Guardian

"Watching the show for the full hour feels a lot being stuck on a loud bus or with a particularly talkative taxi driver and realising you have no book, headphones or sedatives to ease the pain. "  - metro.co.uk review

"This was still on? I thought it died a quiet and semi-dignified death weeks ago. I watch a lot of Channel 4 and hadn't seen a promo for it in ages. I'd never watched it and hated it for even existing an just assumed it was shit." - comment made by 'islandchick' on The Guardian's article